The marketers tweet ideas and posts of others, write posts on "what lawyers can learn from (any non-law story)," congratulate each other on being congratulated by other marketers, and write books that only the most desperate, moronic lawyers find relevant. ("Use my real name in social media? Wow!")
So what to do?
Have another marketer package you up as a Law Firm Marketing Master.
Yes, that's right, an Australian lawyer marketer has put together a group of
I don't know who the other 5 will be, but there will be 10, even though there's 5 now.
When I first saw the link to the "Law Firm Marketing Masters," I figured that some national association had knighted these twitter rock stars and epic thought leaders as "masters." But no, they are masters by virtue of....another marketer.
We are bringing the World’s best law firm marketing experts straight to you. The Law Firm Marketing Masters Series offers you real-time tools, techniques and strategies to build an extraordinary law firm. The content ranges from how to build a winning culture, right through to how to integrate a successful online marketing campaign, through the smart use of blogs and social media tools. Learn what the leading rainmakers are doing today to drive exponential growth in difficult times. The Law Firm Marketing Masters series gives you over 7 hours of audio content, as well as the book with loads of other exclusive information and offers.
This is Exceptional Real-Time Content
But leading rainmakers? These are marketers. Which one of the
We wouldn't expect anything less than exceptional from one of the "masters," Adrian Dayton.
From the site:
Adrian is an attorney, author and internationally recognized speaker and consultant to some of the largest and most respected firms in the World
You remember Adrian? He was fired after 8 months as a lawyer, wrote a book on how lawyers can type on twitter, then admitted to me that he puffed his resume to sell himself, and now has convinced several, as he calls them "large law firms" to hire him to teach them how to blog and tweet, and game Google.
None of these clients care how he got to where he is, in fact, they don't ask. I recently spoke with a lawyer marketer about how the scum of the industry get in the door of respected law firms and lawyers and was told "you have no idea - lawyers don't ask questions."
And the lawyer marketers thank God for that. There's no money in having to answer to your past, especially when so much of it is made up.
There's also Larry Bodine.
From the site:
Larry Bodine needs no introduction. Now, the Editor in Chief of Lawyers.com, Larry is the World’s most recognized law firm marketing expert.
Larry recently shuttered his lawyer marketing consulting shop to become "Editor In Chief" of Lawyers.com, whatever that means. Larry doesn't like me much, because I wondered aloud why a long-time marketer like him would want to associate with the likes of Adrian Dayton. Larry seemingly is a fan of "organic" marketing, you know, non-social media marketing? He had a voice that wasn't part of the merry mix of happy "make money by tweeting" clowns. That changed. Can't beam 'em? You know the drill. So as that changed. he of course also became a big fan of Adrian, and as I saw it happening, I started wondering when they would join ranks.
There's also who the site refers to as "Law Firm Marketing Special Guest" Ari Kaplan, who is described as "one of the World’s leading Thought Leaders."
The site doesn't say who is producing this marketing package, so I went on a little search. At the bottom right of the site there is a link to "Law Firm Marketing." Clicking the link got me here.
Then I went to "About," which led me here.
Scroll down a bit and found a link to Multi-Award Winning Lawyer and Change-Agent Dan Toombs.
And here he is. Dan Toombs founded "grow your practice" in 2010.
You can sign up now so that when the product goes on sale you will be notified. I don't know how much it will be or who the other 5 "masters" will be, but get on board, sign up now, and grow your practice with the "masters."
Anonymous comments are welcome as long as they say something relevant and half-way intelligent and arent a vehicle for a coward to attack someone. I trust you understand.
Located in Miami, Florida, Brian Tannebaum practices Bar Admission and Discipline and Criminal Defense. He is the author of I Got A Bar Complaint.