tag:blogger.com,1999:blog-6834335945349958946.post3075606640045828962..comments2024-01-23T04:12:56.180-08:00Comments on My Law License: The Finest Expose (Ever) Of The (Fraud That Is The) Social Media GuruMy Law Licensehttp://www.blogger.com/profile/17487117416844299246noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6834335945349958946.post-52089087792382567152010-12-03T13:23:52.092-08:002010-12-03T13:23:52.092-08:00I'll start by saying that I don't sell soc...I'll start by saying that I don't sell social media advice, but not because I think there's anything inherently wrong with doing so.<br /><br />It's inarguable that in any emerging, fast-changing field there are no barriers to entry, so you're going to have some Wild West aspects to it, some hustlers and empty suits. That, however, should not disqualify the medium itself.<br /><br />Marketing is nothing more exotic than sustaining meaningful communication with those who share your interest in topics of significance to them. Those who, through significant exposure to your thoughts, discover that they also share your viewpoint, will sometimes give you a chance to help them with some aspect of it. That means your marketing has worked.<br /><br />Social media is nothing more or less than a new medium or channel. It's inherently no more legitimate -- or not -- than TV, newspapers, cable, radio, fax, email, newsletters or the old quill-pen-written letter.<br /><br />This new medium enjoys two significant advantages over its channel forebears, however: interactivity and "the network effect." People who receive your printed newsletter can't comment on it directly and immediately. While they may occasionally forward a particular email-distributed item to an acquaintance or two, they never republish- and distribute it to their entire network; it's too difficult and would usually be unwelcome.<br /><br />Your blog is closer to social media than to traditional media, as this Comment function shows. And, if I chose to, I could Share your blog post with my entire network via social media such as Facebook, Twitter or LinkedIn.<br /><br />It's just a medium. Those offering advice on how to use it are no different than those counseling how to make best use of TV, radio, direct mail or any other communication tool. Some of those are full of shit, too. That you've observed and cataloged some particularly egregious abuses attests more to its newness and accessibility than to its innate merit.<br /><br />Whether you find this wave to be a positive or negative, it's definitely a wave.Michael O'Horohttp://www.rainmakervt.comnoreply@blogger.comtag:blogger.com,1999:blog-6834335945349958946.post-5409310717329691352010-11-29T10:54:39.262-08:002010-11-29T10:54:39.262-08:00Do media gurus also sell magic beans?Do media gurus also sell magic beans?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6834335945349958946.post-87237735206379006062010-11-24T08:05:07.711-08:002010-11-24T08:05:07.711-08:00Jeez, get a bit of burger stuck in your beard once...Jeez, get a bit of burger stuck in your beard once and you're tainted for life. Thank god I didn't fart.Anonymousnoreply@blogger.com