tag:blogger.com,1999:blog-6834335945349958946.post1614427217217545944..comments2024-01-23T04:12:56.180-08:00Comments on My Law License: We May Be, Maybe, Winning The War Against Scumbag Marketing LawyersMy Law Licensehttp://www.blogger.com/profile/17487117416844299246noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-6834335945349958946.post-14257969514261998772011-06-03T09:54:08.536-07:002011-06-03T09:54:08.536-07:00Your presentation at ROI was truly one of my favor...Your presentation at ROI was truly one of my favorites.....candidly funny- but true. I agree 100% that attorneys should not outsource marketing because as you said, "outsourcing marketing=outsourcing ethics." However, I disagree with the idea that one should "never hire a lawyer for marketing or social media advice." During your presentation I got the impression that you meant "former lawyers" who have been disbarred. Personally, as a young attorney I feel more qualified to help my firm and other fellow attorneys with ethical "marketing," including social media and otherwise because, at the end of the day, it all boils down to relationships, likability and trust. Every single day someone emails, texts, or facebook messages me with some bizarre legal question, that I naturally refer to my attorney friends who specialize in whatever they need. <br /><br />Below is my personal view on this subject-taken directly from the marketing plan I proposed to the law firm I work for- so that I can practice law while I also spearhead all (presently non-existant=)) marketing efforts:<br /><br />"Advances in technology have shifted the communication paradigm dramatically. Internet technology has not only expanded our circles of friends, but also changed the process of HOW we communicate with them. Most people agree that the best form of advertising, especially with regard to attorneys, is word of mouth. Similar to how Google and Yahoo have virtually replaced the printed yellow phone book, peoples’ “word-of-mouth” conversations are now taking place on facebook, twitter, and blogs. So, it only makes sense to chime in on these conversations and reap the benefits of spreading your message across both “old school” communication channels and “new school” media."Rebecca Leenoreply@blogger.comtag:blogger.com,1999:blog-6834335945349958946.post-59101206506486032842011-05-26T15:50:43.156-07:002011-05-26T15:50:43.156-07:00It was great meeting you Brian. Enjoyed your talk...It was great meeting you Brian. Enjoyed your talk at ROI.<br /><br />JonJon E. Lewishttp://www.AlabamaPersonalInjury.comnoreply@blogger.comtag:blogger.com,1999:blog-6834335945349958946.post-91749699545532689952011-05-26T15:12:07.774-07:002011-05-26T15:12:07.774-07:00I appreciated the ROI conference as validation. I...I appreciated the ROI conference as validation. It was great to be around like minds where ideas were swirling. Always rejuvenated to find contacts/networks that speak the same language. Enjoyed your unrestrained presentation!Cagle Law Firmhttp://www.allinjuryattorney.com/noreply@blogger.comtag:blogger.com,1999:blog-6834335945349958946.post-51285621591292959752011-05-25T09:26:57.264-07:002011-05-25T09:26:57.264-07:00Brian:
Enjoyed your talk at ROI. I've been a ...Brian:<br /><br />Enjoyed your talk at ROI. I've been a big supporter of the "personal relationship" marketing model that Injuryboard espouses. <br /><br />What I found valuable about the ROI conference was the chance to meet, talk to and hear from other lawyers who "get it". <br /><br />It is comforting to know that there are others who feel that ethics and marketing are not mutually exclusive terms.<br /><br />Cheers.Johnhttps://www.blogger.com/profile/00261626755773058133noreply@blogger.comtag:blogger.com,1999:blog-6834335945349958946.post-77692962543023538312011-05-22T18:02:43.870-07:002011-05-22T18:02:43.870-07:00David/Ben:
Interesting thoughts. No, ROI would on...David/Ben:<br /><br />Interesting thoughts. No, ROI would only be a nice weekend for you and a chance to be around like-minded lawyers.<br /><br />Who benefits from a conference like ROI are lawyers who are wondering if the constant messages about "getting on the internet" and in your face marketing are all there is to building and maintaining a practice. I found a great deal of lawyers in practice for a good number of years and more who never really had to network and as the economy has taken a tumble, don't want to jump on the internet.My Law Licensehttps://www.blogger.com/profile/17487117416844299246noreply@blogger.comtag:blogger.com,1999:blog-6834335945349958946.post-3793489359246835772011-05-22T17:54:48.124-07:002011-05-22T17:54:48.124-07:00I, too, don't really get the idea of going to ...I, too, don't really get the idea of going to a conference for this. Is there something more to learn than: work your butt off, treat your clients well, think about the long-term reward over the short-term benefits, and work your butt off?<br /><br />Maybe I'm missing something and should go next year.Ben Kearneyhttp://www.twitter.com/benkearneynoreply@blogger.comtag:blogger.com,1999:blog-6834335945349958946.post-48707415030535614072011-05-22T17:26:41.615-07:002011-05-22T17:26:41.615-07:00I did not go to the ROI. The "secrets" t...I did not go to the ROI. The "secrets" to success in building a practice are not secret. While I'm a fan of Tom Young and injury board, it's a bit sad that his voice and advice are in demand. The approach that has worked for you, Tom, me and others is not quick and not easy. In that respect, it creates the perfect environment for snake oil sellers and #Rakofsky wannabes. The correct way takes years and requires hard work. Those two things make it the enemy of those with a sense of entitlement to immediate riches.<br /><br />Thanks for continuing to talk, write and think about this. I share your sense that we are making headway.David F. Sugermanhttps://www.blogger.com/profile/00832736595760715014noreply@blogger.com