Got a call yesterday from one of the few (the only) lawyer marketer I respect. I've said before that failed or former lawyers are the worst people to talk to or pay for marketing services. The guy I respect is a marketer. Period. Not a former lawyer who claims to have the secrets of private practice, when they never had a successful private practice. On the internet, anyone can have a successful law practice, just start typing.
My friend has taken his expertise to lawyers, and he's excellent. I don't use his services, but know plenty of lawyers who do. That lawyers would even talk to a marketer who claims they were successful as a lawyer and are now making a living not practicing, but teaching you to "double your income," is a sad commentary on the desperation of our profession.
The guy I know, asked me if I knew fellow Miami resident Rjon Robins. I said I knew of him, but I never spoke to him, nor heard a single lawyer ever mention his name. And just to be clear, after 13 years in private practice, a lot of marketer's names come across my desk from young lawyers seeking advice.
Then came the shocker: "He badmouthed me."
Well I literally fell out of my chair. No, actually I didn't. Lawyer marketers want one thing, you, as a lawyer, to pay them money based on the promise that they are the secret to your pathetic and failing practice.
They're not, but that's besides the point.
Let's talk about badmouthing.
It's like negative campaigning, it works, for the most part.
There is a small group of clients who will say "I didn't like him because he badmouthed his competition." These are the same type of clients who "would never hire a lawyer who sent a solicitation in the mail. These are the few, the educated, the principled clients who are truly looking for a professional.
For most people, hearing that "I wouldn't hire him," or "I've never heard of him," (the best type of badmouthing), strikes fear, and fear, works.
So last night I was looking around twitter, and like finding cheerleaders holding pom poms, found the following typical ass kissing tweet from lawyer marketer to lawyer marketer:
@AlexisNeely <-- Someone who is NOT full of bullshit! Here's what I mean: http://bit.ly/cXxVFz (via @rjonrobins) lol, thanks RJon. :)
I love reading the communications between lawyer marketers, the rah rah rah that is their world, the "oh, you're so supery dupery wonderful," syrupy stuff. They're great because they tell each other how great they are.
Here's what Alexis is talking about.
Rjon wanted everyone to know he thinks Alexis is pretty cool. So he takes the marketing tact, and starts off talking about himself:
So I have to say, there are ALOT of people going around talking alot of bullshit about what they "think" would, could or should work when it comes to marketing & managing a solo or small law firm. And I'm talking about REALLY marketing & managing it. As in doubling your revenues and totally transforming your business and your life. (Did you read "double your revenues?" Mastercard and Visa accepted).
And for the most part, I keep my mouth shut. (For the most part. Keep reading)
Just the other day for example I spoke with a lawyer at-length, who wanted to get into one of my programs. But he was also considering another option with someone else who will remain nameless. Because I have learned that the best way for that lawyer to learn the difference between working with someone who knows what they're talking about with legitimately 15,000 hours + real world experience vs. a johnny-come-lately import from an entirely different industry is to just keep my mouth shut.
Then, the hypocritical lesson:
Seriously, you should NEVER badmouth another lawyer. Just like I'm not badmouthing anyone here.
Just like I'm not badmouthing anyone here.
He's badmouthing the guy I know. He knows it, my friend knows it, and most importantly, I know it.
By the way, the reason he thinks Alexis is so great?
SO IT GIVES ME GREAT PLEASURE TO THANK ALEXIS for sending this email to all the thousands of lawyers she knows to help them by sharing my FREE video training series "A Simple System For Managing A Law Firm Client Property Trust Account That WON'T Make You Feel Like A Schmuck."
Yeah, she sent an email about him and his business. Yipee! Quick, someone send an email about me!
I commented on the post last night, I told Alexis on twitter her "thank you" to Rjon should have been rather a condemnation of his hypocrisy, but no response.
Lawyer marketers hate me. I ruin their twitterstreams, their internet "graduation pictures." Alexis just keeps tweeting as if I never said anything, and there are no further comments on the post. This is their tact - "ignore him, he's mean, he doesn't buy into our 'product.'" "He'll go away, and then we can continue pumping each other...."
No, I won't. Either will any of you.
UPDATE: Robins claims he thinks he knows who I'm talking about, but....um....it's not that person.
Located in Miami, Florida, Brian Tannebaum practices Bar Admission and Discipline and Criminal Defense. He is the author of I Got A Bar Complaint.