Tuesday, October 11, 2011

A New Blogger The Marketers And Starbucks Lawyers Missed

According to those worshipped on the internet these days, lawyers only blog for profit, and working in an office is a sure fire road to nowhere. We are in a marketing sewer and all lawyers are to follow the lawyer in front of them down to the pile of shit called the internet, typiing away for the sole purpose of business, and working from their dining room table when Starbucks kicks them out.

Lawyer Joe Scura must have been out the day the unemployed former nothing lawyers were busy scamming other lawyers young and old in to thinking that working alone from home and blogging for clients was the only way to riches and fame.

His website and blog violate about every marketing rule that exists.

Fasten your seatbelt marketing scum - here's Joe out of the box on his website:

Joe Scura opened his first law office in 2009

2009! You idiot! Rule number 1 - never, NEVER say how long you've been out unless it's more than 5 years.

What the marketers would have told Joe was to start with:

Joe Scura is an experienced criminal defense lawyer that will fight for your rights for a reasonable fee.

The Virtual Office crew (who of late have insisted this is the future of law) drops out of Joe's world at the second sentence, where he says:

This office is devoted to providing exceptional representation to real people faced with real legal problems

Then there's his first blog post:

Two Years In Solo Practice

There you go again Joe, being all honest and transparent and just violating every rule of sleezy marketers.

A better title would have been: My Advice To Young Lawyers After Years In Private Practice (2 is plural after all.)

Joe continunes with the first reason he writes this post:

I would like potential clients to know who I am and where I’m coming from.

Oh man Joe, you want them to know the truth about you? Really?

Here's more bad news: Joe went to law school not to make money, but: with the goal of becoming a criminal defense attorney

And while I want you to go to Joe's blog and give him the many hits he obviously doesn't care about, here's a clip of what to expect (so the "how to make money fast like today as a lawyer" crowd doesn't waste their time.)

If I could stress one point here, it would be “just work”. You could spend hours in your office tweaking your website, tweeting, answering questions on AVVO, (all of which I’ve done btw) but if you want to be a young solo the most productive thing you can do to build your practice is develop skills as an attorney and do good work

Welcome aboard Joe, and congratulations on your first "Like," from me.

h/t: Mark Bennett

Non-anonymous comments welcome. Located in Miami, Florida, Brian Tannebaum practices Bar Admission and Discipline and Criminal Defense. He is the author of I Got A Bar Complaint.Share/Save/Bookmark


Sam Glover said...

Do you really think Joe is in the minority? His introductory post looks a lot like most of the introductory posts I see from young lawyers.

shg said...

What makes you so arrogant as to think you're his first "like"?

Brian Tannebaum said...

We must be on a different internet Sam.

Brian Tannebaum said...


What makes me so arrogant is a long story, but regarding the "like." Young Joe had a link to Facebook for "like," and no one had yet "liked" him. I did so, and therefore believe I am the first. I only think this because no one else had done it before and because of that, it would only be logical that my "like" was first.


shg said...

What's Facebook? And can it be accessed by an iPad?

Brian Tannebaum said...

Facebook is where lawyers who want clients have fan pages. You don't have a fan page, ergo, no clients. Shame on you. I'm sure your Klout score reflects your failures.

Jeff Gamso said...

Yeah, but I was the first one to offer to buy him a drink.

So he makes a profit from me. You guys just bump up his self-esteem.