One of the tried (tired) and true marketing methods used by cheesy personal injury lawyers is to blog about horrific accidents in order to get the Google attention they want and hope that the grieving family finds them on the internet and retains them so they can get their 40%.
This is a disgusting practice that's been resoundingly trashed on the internet.
But not by the marketers:
Dale Tincher of consultwebs.com writes yesterday,
As you know, obtaining quick notice about local accidents and injuries will help your law firm in many ways. First, if you are aware of accidents early, you may have a chance of getting an inside track on a case. Additionally, if you post something on your website quickly, you may be found and have an opportunity to get a case. Posting information on your website, blog and social media will also help your rankings. Google rewards websites for frequent updates and activity.
Doesn't surprise me that as there's more and more desperate-to-make-money-lawyers out there that these pathetic tactics become more attractive. Why spend the time building a reputation when you can fake one on the internet?
But this is what interested me:
Dale is the project consultant for the North Carolina Bar Association’s endorsement of Consultwebs.com, Inc., as the only Web consulting firms endorsed by the North Carolina Bar Association’s Technology Assistance Program (TAP.)
Not a very well written sentence, but what I got from it is that the North Carolina Bar endorses this firm in some way.
I'd like to know why?
I'll be right here.
Anonymous comments are welcome as long as they say something relevant and half-way intelligent and arent a vehicle for a coward to attack someone. I trust you understand. Located in Miami, Florida, Brian Tannebaum practices Bar Admission and Discipline and Criminal Defense. He is the author of I Got A Bar Complaint.