I've been in private practice 12 years. That is the sole basis of the following advice:
[1] Do not buy embossed holiday cards.
I throw them all out. They are a complete waste of money. They are impersonal, no matter how funny the joke is on front. You want to wish someone a happy holiday, call them or send them a handwritten note.
[2] Send breakfast or pizza to your vendors.
Trust me, no one does this.
[3] Thank those that sent you business, but more importantly, those that tried to send you business.
No one ever thinks to thank those that tried to send them business.
[4] Consider Thanksgiving.
Not to brag, but around Christmas, I can't keep track of the basket arrivals. Around Thanksgiving, I get one or two things.
[5] Buy some drinks.
Yes, you can send that bottle of wine, I do. But consider dropping the credit card at the local bar and inviting a dozen or two people who have helped you this year for a drink or two. What's it going to cost you? A couple hundred dollars? half the people won't show up, but will appreciate the invitation.
[6] Think of 5 things that didn't work, and 5 things that you need to try.
If you keep doing what you're....well, nevermind. if you don't understand this, I can't help you.
[7] Make some phone calls.
Reconnect, see how everyone's doing. It's been a rough year for a lot of people. You never know what will develop in a conversation.
Located in Miami, Florida, Brian Tannebaum practices Bar Admission and Discipline and Criminal Defense. Read his free ebook The Truth About Hiring A Criminal Defense Lawyer. Please visit www.tannebaumweiss.com
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1 comment:
Can't wait to get that invitation for drinks! ;-)
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