Tuesday, November 29, 2011

Does The North Carolina Bar Advocate Blogging About Accidents To Get Cases?

One of the tried (tired) and true marketing methods used by cheesy personal injury lawyers is to blog about horrific accidents in order to get the Google attention they want and hope that the grieving family finds them on the internet and retains them so they can get their 40%.

This is a disgusting practice that's been resoundingly trashed on the internet.

But not by the marketers:

Dale Tincher of consultwebs.com writes yesterday,

As you know, obtaining quick notice about local accidents and injuries will help your law firm in many ways. First, if you are aware of accidents early, you may have a chance of getting an inside track on a case. Additionally, if you post something on your website quickly, you may be found and have an opportunity to get a case. Posting information on your website, blog and social media will also help your rankings. Google rewards websites for frequent updates and activity.

Doesn't surprise me that as there's more and more desperate-to-make-money-lawyers out there that these pathetic tactics become more attractive. Why spend the time building a reputation when you can fake one on the internet?

But this is what interested me:

Dale is the project consultant for the North Carolina Bar Association’s endorsement of Consultwebs.com, Inc., as the only Web consulting firms endorsed by the North Carolina Bar Association’s Technology Assistance Program (TAP.)

Not a very well written sentence, but what I got from it is that the North Carolina Bar endorses this firm in some way.

I'd like to know why?

I'll be right here.

Anonymous comments are welcome as long as they say something relevant and half-way intelligent and arent a vehicle for a coward to attack someone. I trust you understand. Located in Miami, Florida, Brian Tannebaum practices Bar Admission and Discipline and Criminal Defense. He is the author of I Got A Bar Complaint.Share/Save/Bookmark


shg said...

But Brian, be fair. Didn't you read this part?

"Dale lives in Raleigh, North Carolina, is married and has three children. His hobbies include photography, running and sports."

His hobbies include sports. What more do you need to know about a man with three children, each of whom wants sports equipment of their own, which requires Dale to wake up every morning, put on his fuscia hotpants and walk the boulevard in search of desperate lawyers. Give the man a break, for crying out loud.

Brian, you lack empathy.

Jeff Gamso said...

He understands the value of paying for marketing, and the NC Bar understands the value of raking in the bucks.

He paid. Just like Miller and Budweiser pay to be the official and only endorsed beers of whatever it is of which they're the official and only endorsed beers.

My Law License said...

Thank you Jeff. I didn't understand it until now. On behalf of every "guy" that reads this blog, we thank you for making this clear in the most basic way.

Turk said...

Not the first time that NC has walked to the edge (or beyond) of ethics issues. Earlier this year I wrote of a bill pending in their state leg that would allow non-lawyers to buy interests in law firms.


Maybe NC exists just to make the rest of us look good.

Melissa Brumback said...

I'm a member of the NCBA (thanks for the entire-state slam, Turk!) and I have no clue who this guy is or how he got such an "endorsement". In fact, this is the first I've heard of it. Off to let the NCBA staff know and see if they have a comment............

Melissa Brumback said...

Also, just an FYI: the NCBA is the voluntary bar; the state regulatory body is the NC State Bar. They are different entities. The State Bar regulates ethics and lawyers; the NCBA does not.

Turk said...

(thanks for the entire-state slam, Turk!)

I aim to please.

Anonymous said...

I liked it more when you blogged about the problems prospective lawyers go through in C&F reviews.


Ruby Claire said...

Jeff, you are right.

Complaint forms