Friday, April 14, 2017

Raquel Ruano, Massachusetts Best (Worst Marketing) Attorney

This crap is still going on. Lawyers hiring marketers, not paying attention to the unethical and cheesy ways they try to game Google for their lawyer-clients, and I'm done reaching out to these idiot lawyers to ask them to ask their marketers to stop. "Oh gee Brian, I didn't know they do that." 

No, you didn't care, "Get me on the first page of Google" is where your ethics end.

So, as often occurs, comments pop up on old blog posts of mine, and they look like this: 

Amanda Ruano commented on your blog post

Superb post, You made me remember that day when I was caught in police misconduct and cops arrested me but thanks to my friend she referred me and attorney was so experienced that she

I didn't cut off the comment, that's how it appears.

Amanda, who I guess is a relative of Ruano, isn't really Amanda, she's the fake name for a cheeseball marketer . Why, because gaming Google. 

So, as usual, I went to check out the latest silly lawyer with their silly marketing skillz, and went to

Low and behold, I hit the jackpot. Amanda's shitty marketing doesn't end with her Google gaming paid marketer.

Let's begin with this:

Amanda Ruano? Really? This attorney's relative is her best testimonial? Does this lawyer want people to know she's representing her family members in legal trouble? 


She is Massachusetts BEST ATTORNEY.

Has she been practicing 30, 40, 50 years?

Attorney Raquel D. Ruano primarily focuses her practice on criminal defense and related civil litigation in state and federal courts. She is an experienced litigator with extensive courtroom experience.
After graduating of the College of the Holy Cross (BA, Cum Laude 2000) and Boston College Law Law School (JD, 2003), she became a Massachusetts Trial Court judicial law clerk for one year following graduation.
So Raquel has earned this distinction by building a practice and taking on some of Massachusetts most important cases?
Bite your tongue.
Raquel then became "Assistant Corporation Counsel for the City of Boston in the Litigation Department.  There she handled various civil cases ranging from personal injury to civil rights violations (ex: cases involving excessive force by police).  After 2012, she continued her civil practice as the First Assistant City Attorney for the City of Lawrence.  In addition, at the City of Lawrence, she briefed appeals in the Massachusetts Court of Appeals and United States Court of Appeals for the First Circuit."
So Raquel has been Massachusetts BEST ATTORNEY after being in private practice for.... maybe 5 years?
Question: Why does Massachusetts BEST ATTORNEY need to hire a marketer to leave spam comments on my little blog out of Miami?

Maybe since my blog is so attractive to Raquel's practice, Google will pick up on this post to help market her as the BEST ATTORNEY IN MASSACHUSETTS.
Located in Miami and Tallahassee, Florida, Brian Tannebaum defends lawyers before the Bar when he's not defending those charged with criminal offenses in state and federal court. He is the author of The Practice: Brutal Truths About Lawyers And Lawyering. Share/Save/Bookmark


Jonathan Blecher said...

Many more like her. I get at least 2-3 bogus posts on my blog a month from Texas lawyers and now bail bondsman. All my comments are moderated so they never make it live.

Windypundit said...

"Maybe since my blog is so attractive to Raquel's practice, Google will pick up on this post..."

Oh hell yeah. This page is the number five result in a Google search for "attorney raquel ruano" and number four for just "raquel ruano".

That trick never gets old.

Unknown said...

I think you need to get a life. Just because someone has been shining a seat for 40 or 50 years as a lawyer does not make them the best in the business. In fact, many older lawyers suck. In addition, nothing you pointed out is troublesome or ethically incorrect. We are advocates and as advocates we have a duty and obligation to present our client's case and facts in the light most favorable to them. This woman has been a lawyer since 2003, which is substantial experience, and lays it out in a light most favorable to her. She is not lying about it, she is presenting it. What is she supposed to say "I have only been pushing papers for 14 years and I am sure you can find a grey hair who will do it better, but I am cheap." Years of experience does not make for "the best" lawyer. She has a right to present her advertising in a light which will make people pick up the phone and call her that's what advertising is all about. As for being "the best." you know what, I am sure with her experience she is "the best" for certain kinds of cases - which is true for all of us we all have unique training, experience, and intelligence which makes us the best for one case yet toxic for others. So quit your moaning and attempt to advertise shame lawyers. Lawyers, especially new ones. Spend hundreds of thousands of dollars to become lawyers. They don't have 40 years to wait shining a seat to get their phone to ring. They need clients now - it's the name of the game.

My Law License said...

Thanks for your defense of scummy lawyer marketing, almost a year after this post was written